How Site speed affects your business

As per research and studies, if your site takes longer than three seconds to fetch a page and load it, you could be losing almost 50% of your audience. It’s quite basic: the quicker the speed of your site, the more joyful your visitors will be. Upgrading page load time prompts noticeable enhancements in client encounter, transformation rates, and eventually, your business income.

Diminishing your site’s page load time can have a shockingly positive effect on your whole advertising and marketing strategies. Up to 79% of clients who are disappointed with a site’s execution say they’re more reluctant to purchase from a similar site once more. It means a slow website can result in zero repeat business.

Effect on Search Rankings

The Google itself has demonstrated that site speed (all the more particularly, page speed) is one of the components considered in its search algorithm. In layman’s terms, the slower your site speed, the further down in the rankings you go. Increasing the page load speed is one of the factors that can significantly improve your site ranking.

Some facts and Stats about Site Speed:

  1. 73% of mobile web clients say that they’ve experienced a site that was taken too much time to load.
  2. 51% of mobile web clients say that they’ve experienced a site that stuck, hanged, crashed or returned an error.
  3. 38% of mobile web clients say that they’ve experienced a site that wasn’t accessible.
  4. 47% of customers anticipate that a website page will load in 2 seconds or less.
  5. 40% of individuals close a site that takes more than 3 seconds to load.
  6. A delay as small as a single second can result in a 7% decrease in conversions.
  7. On the off chance that a web-based business website is making $100,000 every day, a single second delay in page loading could cost $2.5 million in losses each year.



Page loading time is an imperative component of any site’s user experience. What’s worse is that ordinarily, we’ll give it a chance to slide to suit better designs, new interface or to add more plugins to site pages. Sadly, site visitors tend to think more about speed than every one of the fancy odds and ends we need to add to our sites. Moreover, page loading time is turning into a more critical factor with regards to rankings on search engines.

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